Christmas in 1955

A&P supermarket

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Woman’s Day magazine was created in 1931 by the Great Atlantic & Pacific Tea Company, aka the A&P grocery chain. It was once a free in-store menu and recipe planner promoting their store’s offerings. It promoted health, nutrition, beauty, child rearing and even frugality for the many mid century homemakers who shopped there. The issue shown is the December 1955 copy. The cover depicts a delicious and fun gingerbread village that you could create with the recipe and instructions inside. I thought we would leaf through it and see what was useful to a woman and her family for the holiday season.

How about her own telephone to match her room's decor?
What sort of gift can you get for your teen? How about her own telephone to match her room’s decor?
Having a party? Look at the scrumptious and colorful dishes you can make from the recipes included this month.
Having a party? Look at the scrumptious and colorful dishes you can make from the recipes included this month.
Dressing Santa? A frugal outfit using red flannel pajamas!
Dressing Santa? A frugal outfit using red flannel pajamas!

Other ads suggest to reward your friends with a carton of Pall Mall cigarettes or to encourage a young cook with a child’s size Revere Ware pots and pans set. Articles show how to repair old dolls, how to take care of your fur coat and how to give your daytime classics a party-going look. It is always fun and interesting to see what was up in a woman’s day through the decades!

Do you remember shopping with Mom at the A&P? Please tell us what you loved most about the store or the magazine.

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